TIMIFY Statistics: How to Interpret the Business Lifetime and Booking & Sign-up Data (1/2)
Good to know:
Wherever you see a tooltip (i) icon in the statistics display, hover over it for an explanation of what's being presented.
We cover part two of this subject, Cancellation, Revenue, Resource, and Customer statistics here.
A statistics glossary is available here.
How this article is structured:
1. Business Lifetime
Business Lifetime statistics show you business activity from the day you opened your account, to the current day.
Each tab shows more in-depth statistics: in monthly totals.
2. Bookings & Sign-ups
Included in this section are the total single and group bookings made in your calendar, and the total sign-ups from customers and/or participants for your bookings. You can apply a tag filter to single and group bookings, by clicking on the filter icon:
Single bookings box with the tag filter selected
Discover where sign-ups for your bookings originate; via your booking widget, or via your calendar (i.e., by a member of staff). Below, the business has a total of eight ad-hoc single booking sign-ups made by a resource in the calendar; 18 widget/service sign-ups by customers, and 4 calendar/service sign-ups by staff giving a combined total of 22 service sign-ups, and an overall total of 30 single bookings. Knowing that 18/30 customers self-scheduled themselves gives a clear message: customers want to book online.
Single bookings box shows where bookings were made, and whether they were for services or ad-hoc bookings.
Here are two interesting statistics, related to participant sign-up for group bookings:
Group participant break down and capacity statistic boxes.
Group guests vs participants. It is valuable to know for each participant that signs up, how many guests they bring - especially if you run marketing campaigns where you encourage your existing clients to sign-up their friends.
Group capacity. For many of our users, knowing how much availability you have for your group bookings is valuable, as it can help you with resource planning and management.
3. Peak Sign-up Times and Days
These two displays show you the accumulated sign-up totals, for single and group bookings, via the booking widget. Sign-ups are measured individually, regardless of how many customers/participants and/or guests the sign-up is for. So, one sign up could be for a single participant; another sign-up could be for one participant and 10 guests: for this statistic, the sign-up itself is measured.
Hover over the display to see how many sign-ups were made, at what time.
Hover over the display to see the accumulated number of sign-ups for each day of the week.
Offering online self-scheduling gives your customers the flexibility to sign-up when it suits them: knowing the most popular sign-up times means you can use this information to your benefit, and run marketing campaigns around these times and days.
4. Daily Sign-up Totals
Calendar bookings offer another insight: single and group bookings, added by staff to your calendar (as well as single service sign-ups, if you offer then via your booking widget).
Hover over the display to see the accumulated number of sign-ups for each day of the week.
5. Online Marketing Conversions
If you use the booking widget to track from which source, medium, or campaign a customer or participant booking originates, this data will be very insightful.
To track data, you need to parse your UTM parameters to the TIMIFY booking widget. Find out more on how to set that up here.
Data is broken down as follows:
CAMPAIGN: Specific promotion/campaign in Google Analytics.
CONTENT: Measurable activity of content shared using a link.
SOURCE: Websites, advertisers, or publications are traffic sources. E.g., a search engine, a social network platform such as Twitter or a newsletter.
MEDIUM: A post in a social network, an email, or an advert.
TERM: If you opted for manual tagging of paid keyword campaigns, the keyword is tracked here.